I led the full branding for Café Jinsoo, a café and clothing boutique in one space. The client needed a fresh identity; simple, unique, and combining coffee + fashion, on a tight timeline before launch.
Key Contributions
Designed a new logo, plus posters, menu boards, outdoor signs, stickers, and cup graphics Created a cohesive brand system for both café and clothing concepts Managed communication with the local print and sign shop to ensure timely delivery
Challenges & Solutions
Balanced two business types in one visual identity Met a tight deadline with efficient planning and quick client approvals Handled both creative direction and production logistics
Impact
Delivered all assets on time for the café opening Received positive client feedback for the clean, flexible branding Helped the shop launch with a strong and unified visual presence
